The Vital Elements
This fall, The Vital Elements team approached me to help refresh their brand. Since starting in 2019, their business has matured and they wanted to reposition their brand to better focus on their high-end clientele. In addition to branding, I’m in the process of redesigning their website, creating social media templates for them, and working on new in-store signage. I can’t wait to share more of this work as we finalize designs.
Duffy’s Diner
Voted best breakfast in the area three years in a row, the rebrand for this Haverhill, MA institution had a lot to live up to. When John Sorraghan, took over Duffy’s Diner from his father, the desire was to create a fresh visual identity that spoke to the the values of the business – quality, friendly, approachable – while also playing homage to their Irish roots and the family’s chocolate lab and namesake, Duffy. In addition to the visual identity, we created a new user-friendly website that really shows off the brand and made previewing the menu and ordering online a breeze.
Stay Golden Permanent Jewelry
Last year I worked with Nina and Emily of Stay Golden to create their visual identity and print marketing materials for their new permanent jewelry business. The goal was to create an identity that is modern and timeless, while pulling in the golden theme and Southern California aesthetic where they are based.
